The Smart Shop at Lisbon’s Ismaili Centre helps everyone!

The Smart Shop at Lisbon’s Ismaili Centre helps everyone!
Nafeeza Juma

Story and photos By Sultan Jessa

Lisbon – Portugal: An innovative project started at the Ismaili Centre in Lisbon, Portugal, is already paying big dividends.

“We never expected such a huge response,” explained Nafeeza Juma, a member of the women’s activities of the national council.”This project was initiated in keeping with aspirations of Mawlana Hazar Imam to look after and help the under privileged and the less fortunate.”

The Smart Shop at Lisbon’s Ismaili Centre helps everyone!
Ties, suits and even Indian dresses are available at the Smart Shop.

Since its inception five years ago, the Smart Shop at the Ismaili Centre had distributed more than 1,000 items without any questions being asked.

This initiative is expected to be the first of its kind in the Western world.

Juma told me during a recent visit to Lisbon community members bring used clothes, including suits, jackets, saris, Punjabi dresses, scarves, ties and all sorts of clothing and toys they no longer need.

The items are sorted out and put on display at the shop for community members to pick and choose what they can use.

The Smart Shop at Lisbon’s Ismaili Centre helps everyone!
Smart Shop

“This concept is catching up fast,” said Juma.

Plans are to distribute books and small appliances through the shop.

Some of the items are sent to the Aga Khan Foundation for distribution to people struck by natural disasters like flooding and earthquakes.

Juma said many people do not know what to do with discarded clothing and other items.

“We can always re­distribute such items,” she said.

Author: ismailimail

Independent, civil society media featuring Ismaili Muslim community, inter and intra faith endeavors, achievements and humanitarian works.

4 thoughts

  1. This is just something I have been looking for, I am based in Vancouver, and have so many personal items some of which are brand new, and was looking for someone who would be very happy to use them, jewellery, clothes, shoes, handbags and much more, since i am sick and barely go out, i have been wanting to donate these things and bring a smile to a poor persons face.


  2. I,along with some other members of the community are involved in gathering clothes and shoes from the gta area and sending them over to Afghanistan and the other countries of the region,it this shop in lisbon needs any fusion of like minded ideas or activities we would be most happy to team up with them.


  3. I would like to know if there is any place in California where we can donate our clothes, handbags, comforters, and
    much more. Thanks.


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