Roxana Jaffer: Pioneering the fusion of social responsibility with business strategy

Roxana Jaffer: Pioneering the fusion of social responsibility with business strategyGray Matter Dubai’s Indian Women Achievers in the Middle East & Africa

While on the one hand she has worn a builder’s hard hat at construction sites and undertaken two building projects simultaneously to fruition, on the other she has also worn the crown of a beauty queen and walked away on the red carpet with a coveted title during her student days in Kenya.

But more than succeeding as a leader and as an outstanding CEO, loved and respected by all, one of Roxana Jaffer’s prized achievements was when she redefined Corporate Social Responsibility at her workplace. She made CSR a wholesome and rich experience for all concerned by including all stakeholders: customers, suppliers and employees of the organization in its implementation. A 360 degree approach that entwined social responsibility of the organization with its business strategies. This unique concept saw her emerge as a leader with a heart of gold which later extended to a ‘touch of gold’ with the way in which she turned all her endeavors into highly successful and well regarded projects. Her partnership with UN World Food Program saw the project touching 390,000 lives and counting in the last three years, wherein they were able to reach food and supplies to children and the poverty stricken across the world.

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Author: ismailimail

Independent, civil society media featuring Ismaili Muslim community, inter and intra faith endeavors, achievements and humanitarian works.

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