Islamabad: Effective tourism strategies can contribute a lot to strengthen Pakistan’s economy and improve its international image and the key industry players are taking steps for it.
This was stated by CEO of the Serena Hotels for South and Central Asia Aziz Boolani ahead of the Pakistan Travel Mart (PTM) slated to take place from October 2 to 4 at the Expo Centre, Karachi.
“Pakistan is blessed with numerous tourist attractions, from civilisations of antiquity, unique heritage, diverse topography from mountains to beaches and religious sites. We need to project the right image of the country to the outside world and at the same time the Government needs to improve the basic infrastructure including the road network, water and sanitation, safety and security,” he said.
Read more at the source: https://www.thenews.com.pk/print/375546-effective-tourism-strategies-stressed-for-stronger-economy