Arusha. Serena Hotels has taken the title of Africa’s leading hotel brand, during the World Travel Awards Africa and Indian Ocean gala ceremony 2016. The recent red carpet event was hosted by Diamonds La Gemma dell’Est on the northern tip of Zanzibar, with hundreds of industry leaders in attendance.
“It was a memorable night for Serena Hotels, East Africa’s leading hotel group, after scooping 12 awards including the top Award, Africa’s Leading Hotel Brand at the 2016 World Travel Awards,” reads the Serena Hotels’ statement. Regarded as the “Oscars” of the travel industry according to the Wall Street Journal, the World Travel Awards acknowledge, reward and celebrate excellence across all sectors of the global tourism and travel industry.
Serena Hotels bagged top honours with Nairobi Serena Hotel named Africa’s Leading Green Hotel. This is the second time that the hotel has won this award, an acknowledgement of the hotel’s and the group’s continued commitment to sustainable business practices.