Jubilee Life Insurance, Pakistan’s leading private sector life insurance provider, has been awarded the prestigious Effie Award in the Insurance Category at this year’s awards ceremony which were held virtually. This is the first time any insurance company has won the award in this category and Jubilee Life has been recognized for their ‘Hum Insurance Nibhatay Hain’ campaign. Jubilee Life was the only shortlisted company in the Insurance category.
The award is a testament to Jubilee Life’s winning approach and unrelenting commitment towards creatively communicating with their customers and building a genuine relationship. The assessment by Effie Pakistan is based on identifying and ranking the most active marketers, brands and agencies and analyzing finalists and winners keeping strict criteria of the effective marketing efforts made in the previous year.
Jubilee Insurance is a global brand of the Aga Khan Fund for Economic Development (AKFED) that offers diverse insurance solutions (life, health and general) in the Asian and East African markets.
The Effie Awards are known by advertisers and agencies globally as the pre-eminent award in the industry, and recognize any and all forms of marketing that contribute to a brand’s success. For over 50 years, winning an Effie has become a global symbol of achievement. Today, Effie celebrates effectiveness worldwide with over 50 programs, including the Global Effies, regional programs in Asia-Pacific, Europe, the Middle East / North Africa and Latin America, and national Effie programs.