More than 45,000 Ismailis will be spending a lot of money by July 12.
Translated via Google: The more than 45,000 Ismaili Shi’ite faithful who are in Lisbon for the closing week of the Diamond Jubilee of Prince Karim Aga Khan will make Portugal between 123 and 252 million euros richer. Most visitors arrived yesterday and will stay here until after July 12, the closing date of the ceremony. They come mainly from the United States, Canada and the United Kingdom, but also from Spain and other European countries, as well as the rest of the world.
The entire Lisbon International Fair (FIL), Pavilhão de Portugal and Altice Arena have been rented for six days with 40 to 60 thousand spectators expected to attend all the activities organized for the celebrations. There are around 700 artists in total. The film festival and the concerts are among the many exhibitions scheduled for this week. The Ismailis in the country’s capital are eager to know Lisbon. They are part of the upper and upper-middle class (76%) and are willing to pay 100 to 150 euros per night. They are spending 30 and 50 euros for transportation per day, and between 80 and 100 euros per day for meal. They are expected to spend between 200 and 300 euros per day. The age groups are varied, but those who travel as family, are more noticeable.
The city of Lisbon will have a win in several different ways. The accommodation sector, especially the hotels, rental houses and Airbnb is expected to gain significantly. As for the transportation, these visitors use taxis and Uber, some the subway. They eat in restaurants and frequent many shops, and also supermarkets.
The direct investment associated with the logistics of the whole operation points to 15 million euros and will be spent on the rental of the spaces (Altice Arena, FIL, Pavilhão de Portugal and Vasco da Gama Cinemas). The whole of Nations Park is in celebratory mood. Just to get an idea, the International Arts Festival program, which aims to celebrate the art and cultural traditions of the community, brings to Lisbon painting, architecture, cinema, dance, music and theater. There will be a grand religious ceremony at the end.
Expresso Interview (English translation): “This is a Faith of Reason,” explains His Highness Prince Karim Aga Khan