ISLAMABAD: Serena Hotels announced renowned squash legend, Mr. Jahangir Khan would be the Brand Ambassador of Serena Hotels Sports Diplomacy Initiative. The signing ceremony formalized a relationship that began with Jahangir Khan’s involvement in various squash tournaments supported by Serena Hotels.
Serena Hotels sports diplomacy calendar includes a range of tournaments and competitions, in golf, polo, cricket, football, skiing, tennis and squash. With squash, Serena made a commitment to help reclaim the legacy of the sport for Pakistan but the sports diplomacy initiative has been used to promote healthier lifestyles, bring foreign athletes to Pakistan, and provide safe gender-neutral spaces for the youth to discover and polish their abilities.
Mr. Aziz Boolani, CEO of Serena Hotels, said, “Sports Diplomacy is an integral part of Serena’s efforts to build stronger relations with communities and to encourage the participation of young people in competitive and international standard sporting activities. Pakistan has a tradition of excellence in many sports but at Serena we believe that competitive sports require the support of organizations through sponsorships and promotion”.