Sacoor Brothers win the Most Admired International Retailer of the Year Award, and Portugal’s Superbrands 2016

Sacoor Brothers win the Most Admired International Retailer of the Year Award, and Portugal’s Superbrands 2016 & Escolha Consumidor 2017 Consumer Choice Awards.


“We are so honoured to have received such a prestigious award in a category with international brands by one of the most prestigious retail award platforms in this region.


Winning one of the 2 awards we were nominated for has been truly rewarding and inspirational to continue to excel within the retail sector.


… Sacoor Brothers’ 27th anniversary is approaching next month, so this is an important accomplishment in our brand’s evolution.


… This recognition affirms our commitment to creating remarkable experiences for our customers, not only in the Middle East but around the globe.”


– Mireille Sarkis,

accepting the award on behalf of Sacoor Brothers


AWARD: Middle East’s Most Admired International Retailer of the Year 2016


Nov 08, 2016

Sacoor Brothers wins 'Most Admired International Retailer of the Year award'Images Retail Middle East awarded Sacoor Brothers with the Most Admired International Retailer of the Year 2016 recently at the Conrad Hotel in Dubai, UAE. The industry-based jury panel recognised excellence across a range of retail categories, turning the spotlight on the best performing retailers in the region and benchmarking best practices in this vibrant industry.

The group conducted a survey covering more than 50 of the top regional shopping malls to short-list the best performing retailers at their malls and elsewhere. Today the awards ceremony is among the most important dates in the Middle East Retail calendar. This special awards evening nominated more than 250 of the top-performing brands under 29 categories.

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AWARDS: Portugal’s Superbrands 2016 & Escolha Consumidor 2017 Consumer Choice Award

Tribune News Network

Jan 13, 2016

Sacoor Brothers awarded 'Superbrands 2016'Sacoor Brothers was recently chosen by Portuguese consumers as the winner of Superbrands 2016, which is a recognition of excellence, quality and innovation of products and services that the brand makes available to its customers. The Superbrands award is the most respected universal seal of enduring excellence.

In a world of global commerce and competition, excellence matters above all else. Outstanding brands distinguish themselves through collaborative enterprise, creative marketing, and superior products. These are exceptional brands which stand apart, elevating themselves to the prestigious distinction of being named a Superbrand.
Participation in Superbrands is by invitation only, and offered only to the most outstanding brands in their field. Attaining Superbrands status strengthens a brand’s position, adds prestige, and reassures consumers and suppliers that they are buying the best brand in its category. The Superbrands prize aims to distinguish Marks of excellence, elected by the consumer and by a council of well-know personalities. This Council is composed of professionals in the communication, marketing and specialised media sector.

The”Superbrands 2016″ award confirms that consumers spontaneously recognise Sacoor Brothers as a brand distinguished by its excellence and its unique concept of personalised service, quality and innovation of products supplied. This is the commitment that the brand has offered its clients since its creation, thus setting themselves apart from other brands in the market.

In yet another occasion, Sacoor Brothers also won Portugal’s Escolha Consumidor 2017 Consumer Choice Award and received an endorsement from Soccer Superstar Christiano Ronaldo, Sacoor Brothers’ Brand Ambassador.


About Sacoor Brothers

The Sacoor brothers (l-r) Rahim, Malik, Salim and Moez (image credit: Ahlanlive)
The Sacoor brothers (l-r) Rahim, Malik, Salim and Moez (image credit: Ahlanlive)

Sacoor Brothers is a Portugal-based international label that was first launched in the 1990s by four brothers –  Malik, Moez, Rahim and Salim. It now boasts over 100 boutiques around the world and houses collections for men, women and kids. The attention to service is showcased through the on-site live tailoring session by one of the brand’s longest serving tailors.

After mastering the art of dressing men, Sacoor Brothers extended its core business and began creating collections for its Sacoor Woman line in 2001, available in Sacoor Brothers boutiques. The fashion house then identified the need to offer its distinguished style to boys and girls, propelling the opening of dedicated kids’ stores in 2014. Now the entire family has access to being dressed by the well-loved brand.


Knowledge Diplomacy – ENTREPRENEURSHIP HONOURS: SIC, INSEAD and Ernest & Young

Malik Sacoor, is the Founder and Chairman of the Board of Directors of the Sacoor Brothers Group. Throughout its journey, the Group’s dynamism, innovation and entrepreneurship has been recognized nationally and internationally. In 2004 he was awarded the Globe of Merit and Excellence in Economics by Sociedade Independente de Comunicação (SIC), the INSEAD Alumni in Portugal awarded an honorable mention of the Entrepreneurship Award and Ernest & Young did the same with an honorable mention of the Entrepreneurship Award .


Sports Diplomacy – SOCCER: Benfica, Sporting and the Barcelona Football Clubs

Retracing the Portuguese fashion brand, Sacoor Brothers’ three decade heritage one gets to appreciate the rich culture and history of the brand. Their love for soccer, marketing and value creation though quality products, fashion sense and exceptional customer service led them to being the official suit suppliers for Benfica, Sporting and the Barcelona Football Club players as well as enjoying the patronage of celebrity brand ambassadors like Adam Rodriguez, Ana Beatriz Barros, Christiano Ronaldo, Eva La Rue, Irina Shayk, Jonathan Togo, Patrick Dempsey, Rob Lowe, Sarah Waine Callies, William Baldwin and William Fichtner, to name a few.


“Sacoor Brothers currently has a position of great international aspiration and the need to carry out a strong, appealing and internationally recognized campaign.


Rob Lowe is a good example of this. He has a longstanding career in the television and film world, and has joined the Sacoor family, joining other American stars such as Eva La Rue, Jonathan Togo and Adam Rodriguez from “CSI Miami” and Sarah Waine Callies and William Fichtner of “Prison Break” that previously gave the face by the Sacoor.”


– 2010 Fashion & News review


Via Sacoor Brothers and Fashion and Market


Social Media


Research, Insight & Perspective by A. Maherali


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