Ginans refer to the poetic compositions authored by Ismaili Pirs, who came to the Indian subcontinent as early as the eleventh century to teach the message of Revelation to non-Arabic speaking people.
At the time, the field of devotional poetry was flourishing in the subcontinent, with figures such as Narasimha Maeta (15th century), Mirabai (1498-1557), Narhari (17th century), Kabir (1440-1518), Guru Nanak (1469-1539), among others.
A tradition of mystical poetry was also developing among the Sufis in the subcontinent. The Pirs used the subcontinent’s many languages, folk songs, myths, and traditional music to articulate its core concepts. Compositions were also influenced by the various communities’ needs to assimilate the practices of the dominant local populace in order to avoid persecution.
Read more at the source: In the ginans which Pir Sadardin has composed for you, he has explained the gist of the Qur’an in the language of Hindustan
Nimira’s Blog (Nimira Dewji) comprises short articles on Ismaili history and various topics of Muslim civilisations including art, architecture, devotional and other literature, and quotes by Mawlana Hazar Imam. https://nimirasblog.wordpress.com/