Shereen Ladha: Don’t Call it a Side Hustle

WhatsApp+Image+2019-06-25+at+7.28.08+PMIT WAS THE SPRING of 2016 when Schulich School of Business grad Shereen Ladha (MBA ’15) realized she had struck gold with her Bollywood YouTube channel, dancewithSL. After experimenting with the video sharing site for a mere eight months, her remix of the popular Justin Bieber song Sorry went viral, quickly generating hundreds of thousands of views and getting picked up by media outlets like Buzzfeed, the Huffington Post, CBC and Teen Vogue, to name a few. “I felt like I’d conquered YouTube,” confesses Ladha, selected that same year as one of YouTube Canada’s NextUp Creators, which gave her access to exclusive resources and opportunities to help her channel thrive. “I wanted to bring Indian culture to Canada in a really relevant way, and I think with that video I did.”

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Author: ismailimail

Independent, civil society media featuring Ismaili Muslim community, inter and intra faith endeavors, achievements and humanitarian works.

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