This December, the Aga Khan Museum transforms the perception that museums are only places for dusty artifacts, when its exterior walls become a massive canvas for Light up the Dark: A 3-D Projection Spectacular.
This video show goes beyond the typical holiday light display by using a technology called projection mapping, which will turn the museum’s white granite walls into a 53 m x 13 m screen where art comes to life.
You might see a flower from a 12th-century painting blossom across the walls, or the building’s granite blocks might slide open to reveal a scene from 16th century India, or you might a catch one of the museum’s recent live flamenco performances projected in a hologram-like style.
Curator for the project Amirali Alibhai, head of performing arts, says it’s a way for the museum to combine both the tangible items in the collection with the intangible quality of the museum’s mission — to connect cultures through art.
“It’s like the walls open,” says Alibhai, “making what is contained inside visible outside, showing a range of art, performances, and programming.”
The show runs Dec. 27-30 and organizers invite visitors to warm up inside with hot drinks, and to enjoy three more free displays on throughout the month.
Video courtesy Freeman Audio Canada: As part of the world’s largest brand experience organization, Freeman Audio Visual uses the power of technology to make meaningful connections with a multitude of audiences through the production of meetings, conventions, special events and trade shows. Freeman Audio Visual provides a full range of services to support the way audiences engage with content as the landscape continues to change. Freeman Audio Visual has a deep, rich history of success and has received numerous awards recognizing its outstanding performance in technical, staging, corporate social responsibility, sustainability, customer service excellence and partnerships. Together with its customers and partners, Freeman Audio Visual will continue to serve clients throughout North America and the rest of the world through its growing global network.
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