“Responsible Tourism creates better places for people to live in and better places for people to visit.”
– 2002 Cape Town Declaration for Responsible Tourism
5th November 2014 – Serena Hotels celebrated World Responsible Tourism Day today on 5th November 2014, as an “Official Supporter of World Travel Market (WTM) supported by UNWTD” reinforcing its commitment to operating as a responsible tourism business and its dedication to bringing about positive change within the tourism industry in Pakistan.
Responsible Tourism, as defined by the 2002 Cape Town Declaration for Responsible Tourism in destinations is tourism that “creates better places for people to live in and better places for people to visit.” Since 2005 individuals, companies and organizations around the world have been celebrating World Responsible Tourism Day (WRTD) to assist build a more solid and sustainable future for the travel and tourism industry.
Via Press Release on World Responsible Tourism Day 5 November 2014.docx
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About Serena Hotels & Resorts:
The Serena selection of resorts, safari lodges and hotels spans some of the most evocative, exotic and enchanting destinations in the world. One of the most important goals of Serena is to realise the tourism potential in an environmentally sensitive manner while enhancing the economic viability of the communities that it is present in.
The Serena Group comprises a collection of 32 luxury resorts, safari lodges and hotels, which are located in East Africa (Kenya, Tanzania, Rwanda, Uganda and Mozambique) and Asia (Pakistan, Afghanistan and Tajikistan). Many of these hotels make up the list of the Leading Hotels of the World. All Serena properties are styled so as to compliment the landscape, nurture the environment and celebrate the rich tapestry of local culture.
Since tourism is about people, and Serena believes in introducing their visitors to the real character of their hosts. Both East Africa and southern Asia offer unusually complex and colourful ethic tapestries, featuring a charismatic mix of peoples ranging from the scarlet-cloaked Maasai, to the vibrant Baluch people of southeast Pakistan. This heritage is, however, fragile; and in order that it may be both preserved and nurtured for the future, Serena believes that the benefits of tourism must be shared with the local community.
The Serena service profile guarantees unprecedented luxury, extensive amenities and unrivaled warmth of personal attention.
Below, Ismailimail is excited to share some of the Corporate Social Responsibility (CSR) initiatives of the various Serena Hotels and the various awards the hotels have received in the past.
All related stories at Ismailimail about: Serena Hotels and it’s Corporate Social Responsibility Programs
Earlier and Related – Stories at Ismailimail about Award Winning Serena Hotels
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