Alim Dhanji Appointed as Adidas Canada’s New President and General Manager

On November 19, 2020, Adidas announced that Alim Dhanji, Senior Vice President of Global Talent and Head of HR for Global Brands, will become the new President & GM, Adidas Canada, succeeding Michael Rossi. Michael will remain with the company through April 2021 and coordinate a gradual transition with Alim over the first half of the year. The search for Alim’s successor is underway.

Since Michael became the President and GM of adidas Canada in 2014, he has been instrumental in driving growth across wholesale, retail and eCommerce channels in the region. Michael helped establish a culture of empowerment, development and creativity for the adidas Canada team. Previously, Michael was VP of Reebok Canada.

“In the two years since Alim joined adidas, he has advanced our global talent strategy and been an integral part of our work to accelerate inclusion across the company. As a Canadian, he understands the unique attributes of the market and its consumers.”


Author: ismailimail

Independent, civil society media featuring Ismaili Muslim community, inter and intra faith endeavors, achievements and humanitarian works.

2 thoughts

  1. Congratulations Alim Dhanji. What an achievement in a short period of only two years. You are. Bright hope for all the young Murids. Thank you for your accomplishment.


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