On November 19, 2020, Adidas announced that Alim Dhanji, Senior Vice President of Global Talent and Head of HR for Global Brands, will become the new President & GM, Adidas Canada, succeeding Michael Rossi. Michael will remain with the company through April 2021 and coordinate a gradual transition with Alim over the first half of the year. The search for Alim’s successor is underway.
Since Michael became the President and GM of adidas Canada in 2014, he has been instrumental in driving growth across wholesale, retail and eCommerce channels in the region. Michael helped establish a culture of empowerment, development and creativity for the adidas Canada team. Previously, Michael was VP of Reebok Canada.