The presentation of the song is done by “Jollywalla Family” – a multi-generational family with 3D characters created by JollyGul.com – they do not represent real people. Some of you may have “met” the young girl Zoya briefly in our prior videos. You can now meet her brother, parents, and grandparents.
The lyrics, composition and music arrangement for the Ya Ali Madad (In The Crib Style) song are all done by Fez Meghani. Ismaili Youth of USA provided the lead and backing vocals. The song features in the “Diamonds in the Sky” Diamond Jubilee USA Album.
JollyGul.com’s central mission is to make our spiritual songs (including ginans, geets, qasidas) more accessible and enjoyable to a wide demographic spectrum in the community and to our younger generation.
And how do they try to reach out to our younger generation? They provide concurrent English translations wherever possible for content on their website and videos. They deploy technology (Apps) for easy access of their content on smartphones. And they always explore technology to enhance their ability to create engaging content and tell beautiful stories. In this specific instance, they have created 3D characters and used 3D animation to present a wonderful song in a video format.