IT WAS THE SPRING of 2016 when Schulich School of Business grad Shereen Ladha (MBA ’15) realized she had struck gold with her Bollywood YouTube channel, dancewithSL. After experimenting with the video sharing site for a mere eight months, her remix of the popular Justin Bieber song Sorry went viral, quickly generating hundreds of thousands of views and getting picked up by media outlets like Buzzfeed, the Huffington Post, CBC and Teen Vogue, to name a few. “I felt like I’d conquered YouTube,” confesses Ladha, selected that same year as one of YouTube Canada’s NextUp Creators, which gave her access to exclusive resources and opportunities to help her channel thrive. “I wanted to bring Indian culture to Canada in a really relevant way, and I think with that video I did.”
Read more at the source: https://magazine.yorku.ca/issues/summer-2019/she-means-business/
Ismailimail 