Imran Amed’s website, the Business of Fashion, is the oracle of the style world. As its top 500 power list is published, Guardian asks how he’s got designers and editors hanging on his every word.
Six days a week, just before 6am BST, nearly half a million people receive an email from Imran Amed. Among these recipients are the most influential designers, CEOs and mavens in the fashion industry. They are based in around 190 countries around the world and, tellingly, almost two-thirds are under 34 years old – the cherished, all-important millennials.
The message – sent under the banner of Amed’s company the Business of Fashion, or BoF – contains a series of links, simply presented. Some stories are generated by BoF staff, the rest are aggregated from external media companies
[…] Amed’s own background is something of a mish-mash, too. His parents are of Indian descent, but were both raised in Africa and met in Nairobi. Shortly before Amed was born, they moved to Calgary and that’s where he grew up.
Read more about this most influential Ismaili fashion icon and entrepreneur, at the source: https://www.theguardian.com – Tim Lewis
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