
Jehanzeb Ghafoor – Islamabad, September 7, 2015 – Serena Hotels successfully completed their Flood Relief Campaign, “Spirit of Compassion” on August 31, 2015 under the umbrella of their Corporate Social Responsibility Program SEED (Social, Environmental and Educational Development Programme) by collecting over Rs. 4.0 Million under this initiative. Serena Hotels, collected from their guests 5% of the restaurant bill and contributed 200% of the guests’ contribution towards the flood affectees in various parts of Pakistan.
“We are humbled and grateful for the generous participation of our guests in this effort. Insha’Allah, these funds will go some ways in providing much needed relief to the affected areas.” said Corporate Strategy Director, Dr. Moin Uddin. The monsoon rains have decreased through various regions in Pakistan as August comes to a close, allowing for authorities to focus on rehabilitation efforts across the country.
this is the classic example of the partnership between the govt.and the private sector,should more and more of such partnerships initiatives opened up,the social and human misery problems arising our of such natural tragedies would diminish,the problems would be resolved faster and at a fraction of the cost that the govt would otherwise bear,and the response both at the general public and the private corporate levels would open up the floodgate of financial and the other material aids
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