How one PR pro from Singapore is trying to change the culture of reporting in the remote mountain republics
As a teenager, I spent a month in Bangladesh. It was one of my first solo journeys and it left a lasting impression. It was an immensely enriching cultural experience, which has resonated in my professional life.
Any seasoned traveler is unfazed by the discomforts and mishaps of a new place – pollution, massive traffic jams, a roundabout taxi journey, pick pocketing, just to name a few. As I immersed myself in my new environment, my local friends introduced me to the term “hota hai” – Hindi for “it happens”. Every adventure, mishap, or surprise was laughed over, and tossed out of the window with a hota hai. “Expect the unexpected,” they educated me.
In my four years working in Central Asia’s public relations and media industry, leading communications at the University of Central Asia in Tajikistan, Kyrgyz Republic and Kazakhstan, I’ve certainly learnt a thing or two about the unexpected.
More Expect the unexpected in Central Asia | PR Week.
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