SAITO – The Strategic Alliance of Independent Tour Operators – was formed in accordance with Mawlana Hazar Imam’s guidance for establishing alliances for mutual collective gains and has brought together 10 Ismaili tour operators, to use their collective strength to diversify their product range and strengthen their purchasing power. The first venture the Alliance undertook was guaranteed regular departures to the Maasai Mara Game Reserve, which was identified as a gap in the industry. Despite the difficult times the industry was experiencing, the venture was successful as a result of the quality and efficiency of the product and service, with over 400 regular guaranteed departures undertaken.