Professor Alnoor Bhimani: How to attract investors to your tech start-up

Professor Alnoor Bhimani: How to attract investors to your tech start-upVenture capital money going into technology companies in the UK is at an all-time high. A year post-Brexit referendum, British tech firms attracted £2.4bn in funding.

To date this year, UK fintech companies alone have seen £825m of VC investment.

So, what do investors look for in tech start-ups and how do you get a slice of this funding for your technology venture?

It really just comes down to seeing your tech start-up through your potential investors’ eyes. They’re in it mainly for the money so you need to know something about financials.

Look at it from an investor’s perspective

The question to ask yourself is: Are investors likely to be convinced you have the right financial lens in place and that you know how to use it?

Read more at the source: ByteStart

This guide has been written exclusively for ByteStart by Professor Al Bhimani, Founding Director of LSE Entrepreneurship and Professor of Management Accounting at the London School of Economics. He is widely published, an established speaker, and author of Financial Management for Technology Start-ups.

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