Startups taking advantage of the ‘on demand economy’ in Toronto
Changing car tires to gear up for the winter is a well-worn chore every year for many Canadians.
Trying to track down an auto mechanic for the service on a cold, snowy day can be a tough task — but that scenario is what kick started Arif Bhanji‘s burgeoning business.

“I caught myself in a situation where there was a three-week backlog to get my tires changed and I couldn’t drive on the road without them,” Bhanji explained.
The Markham native decided to skip a visit to the garage and instead hired a mechanic off Kijiji to have his car tires changed on his home driveway. Neighbours noticed and within a week, the independent mechanic was hired for more than 100 service calls.
Bhanji and his business partners, Zain Manji and Khalil Mangalji, knew then that there was a market for mechanics who make house calls.
They created Fiix, a startup business that sends a mechanic to a customer’s door within hours of a booking.
More at the source: Toronto’s startup boom – Toronto – CBC News
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