The NXT CITY PRIZE is all about vision to reimagine Toronto’s public spaces and inject a sense of energy, dynamism and reflexivity.
ADIL DHALLA, Centre for Social Innovation’s director of culture
What public space improvements have you contributed to that you’re proud of?
I’m most proud about Project Ukulele Gangsterism (PUG), which was inspired by the Emersonian notion that there are those who pursue happiness and those who create it. PUG was for the creators and what we did was amass as a ukulele “gang” of 50+ people that would go into places that we felt were the least happy (i.e. subways) and try and counter the usual negative energy by singing an ode to Toronto we called “Have an Awesome Day”. Our hope and why I’m most proud about PUG, was that we could affect the entire mood of the city by “hacking” heavily trafficked areas with happiness. PUG was internationally recognized and replicated in Michigan, Chicago and Korea.
More NXT City Prize: Adil Dhalla creates happiness – Spacing Toronto.
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