How Nabil Kassam rethought heavy equipment sales — online.
Nabil Kassam founded Noble Iron, a company that rents and sells heavy equipment for the construction industry, in 2008. Just out of Stanford business school, he was faced with an uncertain market, but came up with a business plan that upended traditional sales channels in the heavy construction industry. He sells his big equipment solely online and through call centers, and also develops software applications for owners and users of construction equipment. Today Noble Iron is thriving, with 125 employees in the U.S., Canada, and Australia with sales of $20 million.
More http://www.inc.com/alan-ying/transforming-the-construction-sector-online-netflix.html
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