Excerpt: The internet is also being used to expand institutions’ reach beyond borders. The Aga Khan University, for example, is now focusing on increasing its online presence with the aim of being more accessible to international students.
Manager for the web and public affairs at AKU Afifa Batool told Dawn.com: “As an institution our target market is different compared to other woman entrepreneurs present here. We need to tap into the international medical student market and for that we joined social in order to promote AKU’s positive values worldwide,” says Afifa.
via Google teaches you to optimise the digital arena for your needs – Pakistan – DAWN.COM.
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