My name is Avi Hudson. Trust me, I’m lying. I’m not the only one, there are thousands of artists, musicians and celebrities who have reinvented themselves, especially at the critical junctions in their career. Like successful brands, they are good at getting lucky, however, there are thousands of ‘starving artists’ who struggle, despite their extraordinary talents, because the identities they give out fail to represent who they are and what they have to offer. Stage names, nom de plumes and alter-egos are not just names, they are words with superpowers that can either make or break an artist.
We change constantly, through the music we listen to, the films we devour, the places we explore and all our experiences and interactions, but the big change happens every few years and that is when an artist needs to reinvent herself, to stay relevant, fresh and one-of-a-kind.
Ismailimail 
Looking forward to his new project, sounds very entertaining.
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