National Instruments prides itself on being a bit different, fostering its own ethos that even includes having a 100-year business plan
Excerpt: “We often sit one step behind the applications, but making them possible,” says Rahman Jamal, technical and marketing director Europe, another long-serving executive who has two decades’ experience with the company. “Some of those applications deal with existential matters that have far-reaching consequences. The large hadron collider at Cern, for instance – that will answer searching questions about our place in the universe. And those answers will be supplied using our scientific tools.”
Jamal gives other examples, pointing out how the company’s equipment is helping engineers to answer global grand challenges relating to environmental issues such as water contamination and the development of cleaner energy technologies. Meanwhile, within education he is proud of how the LabView graphical programming software has been designed for use with the Lego Mindstorms robotics platform, encouraging more than two million students worldwide to pursue Stem careers.
More: http://www.imeche.org/news/blog/surfing-to-success-in-the-weird-city
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