Smart Telecom has become the 7th player to join Uganda’s competitive telecom sector after having bought off Sure Telecom’s operations in Uganda as well as established in Tanzania and Burundi in a US$ 300 million investment.
Smart Telecom, which is part of the Aga Khan Fund for Economic Development (AKFED), will use “074” as its code.
At Shs74 per call, Smart telecom becomes the cheapest telecom company in the market.
The existing telecoms charge an average of Shs270 per minute.
Justifying the low call rate, Mr Abdellatif Bouziani, Group chief executive officer, Smart Telecom East Africa said: “Like we asked East Africans to give us a name, we also asked them what they wanted from us and they said they wanted to make calls without being under pressure of time that’s why we are offering subscribers an opportunity to make a call without minding at a clock ticking and pay only Shs74.”
He added: “Everything was well calculated, when you get people who are making a successful calls, the business will be successful. So our business model is based on numbers and how many subscribers we can attract.”
http://www.monitor.co.ug/News/National/New-telecom-launches-with-cheapest-call-rate/-/688334/2247380/-/kp6hdhz/-/index.html
http://www.theceomagazine-ug.com/blog/2014/03/17/smart-telecom-launches-in-east-africa/
Ismailimail 