“In our time, then, the battles being waged around the world are no longer battles for territory alone, for oil and economies. They are battles for the minds of men and women. And these battles are being waged by the media in the service of, no longer kings and emperors, but the global corporations,” said Aslam Azhar, Founding Father of Television in Pakistan, exploring the current state of societal values around the world.
In Aga Khan University’s (AKU) Special Lecture Series, Aslam Azhar delivered an articulate talk, in which he declared consumerism to be the most addictive of contemporary drugs, whose effects are “insidious, widespread and thus far, incurable. They work on the cultural plane and on the plane of human values. When these begin to be degraded and deformed, the end of the lifecycle of a civilisation may well have come into sight.”
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Ismailimail 