AR ES SALAAM (Reuters) – Tanzania, popular for its wildlife and beaches, expects tourism earnings to exceed $1 billion in 2008 thanks to marketing in North America and Europe.
“This year, we are going to embark on an aggressive marketing campaign in our major source markets,” Peter Mwenguo, managing director of the state-run Tanzania Tourist Board, told Reuters on Friday.
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Mwenguo said the accommodation problem was being tackled.
“For instance in the Serengeti there are four new areas that are being offered for investment for lodges. Already there is a lodge being constructed,” he said.
“I know the Aga Khan Group is due to put up three new properties in the southern part of Tanzania.”
The Aga Khan Group has shares in Serena Hotels, which has two hotels and four lodges in mainland Tanzania and one hotel on the semi-autonomous archipelago of Zanzibar.
Tanzania’s visitors come to enjoy its beaches, scale Africa’s highest mountain Mount Kilimanjaro or watch animal migrations, to and from Kenya, in its renowned Serengeti National Park, in the north of the country.
Tourists also have a chance to pursue sport hunting, which Mwenguo said brings an average of $14 million in licence fees.
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