What’s the single most important piece of advice you’ve ever received about working in PR?
The best PR minds that I have had the good fortune to know all possessed a combination of 3 qualities that have been instructive to my own career path.
The first quality is integrity; demonstrating the ability to uphold your values and principles no matter the circumstance. As PR leaders, our reputation as honest, trustworthy advocates directly impacts our standing with those whom we serve and the audiences that we work to reach.
The second quality is empathy; a constant recognition that at the heart of every story – good or bad – are people whose lives matter. I’ve learned the importance of identifying the humanity in every story, and how our actions as PR leaders in the face of
success or failure must drive to a greater and shared sense of purpose.
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