By David Hessekiel, founder and president of Engage for Good(formerly Cause Marketing Forum) and Peer to Peer Professional Forum and author of Good Works!
To borrow from Mark Twain, “Reports of the death of the fundraising walk are exaggerated.”
Each year — especially when reporters are assigned to do their year-end stories on charitable giving — we’re greeted with headlines about how charity walks are a thing of the past.
Longstanding programs like the Alzheimer’s Association’s Walk to End Alzheimer’s, Pancreatic Cancer Action Network’s Purple Stride, Leukemia & Lymphoma Society’s Light The Night Walk, and Aga Khan Foundation’s World Partnership Walk are thriving.
Aga Khan Foundation Canada’s World Partnership Walk, takes a different approach to showing impact — by telling individual stories of people who have been helped by the more than $100 million that has been raised during the history of its program.
There’s no right way to show your impact. But it’s important to take time to show your results through stories and data.
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