An ethics of social commitment under the guidance of the Imam had been centrally important to the venture of ‘liberal Islam’ championed by the Ismaili Imamate from the late 19th century onwards and articulated through a wide spectrum of organisations. However, an emphasis on certain wider ‘non-denominational’ outreach critically distinguishes the Aga Khan Development Network (AKDN) from the early 20th century pre-AKDN organisations, as well as the contemporary community-specific bodies catering to the spiritual and material interests of ‘the (Ismaili) Community’. This presentation sheds light on the evolution of these two lines of religiously inspired social engagement and their wider implications.