We have all become accustomed to the over used word “green”: green products, green cars, green companies, green foods, and etc.
How about green packaging? Is it just a fad or are companies actually interested in improving and revolutionizing the ways products are being packaged? We individually purchase hundreds of products yearly and usually the cardboard packaging is just thrown away if not recycled. Is there something we can do to reduce the amount of waste that’s being created from packaging?
I remember – most of us can – the massive size of boxes and the amount of styrofoam that was used in the late 90s when we bought our first desktop computer. I still have the box for my first IBM computer sitting in my garage and can’t believe how much bigger the box was compared to the actual size of the computer tower.
The packaging a product comes in is the first impression it’ll make to sell itself to a customer. Why not have it appeal to the growing number of people who are dedicated to preserving the environment and living in a greener world? I’m going to mention examples of efforts made by Apple, Puma and Amazon and what they have done to improve the amount of waste with packaging.
via Green Packaging: A Revolutionary Way to Sell, or Just Another Fad?.