-Excerpt- “Telcos have to think of the business angle as well as the social angle,” says Shainoor Khoja, managing director for social programs for Roshan, the leading telecommunications service provider in Afghanistan, with 3.8 million active subscribers. “Sometimes NGOs seem to focus on the social angle only, which is their role, without something being sustainable. It’s a real problem.” Roshan is 51 percent owned by the Aga Khan Fund for Economic Development, so it balances mandates for development and profitability. The company was the first in Afghanistan to post a billboard that featured a picture of a woman.
“Straight-out business-wise we are firm believers that putting a mobile phone in the hands of every woman and girl is essential,” Khoja says. “We see the mobile phone as not just one communication tool—we see it as much more. Because the minute you put a voice phone in the hands of the woman, you empower her and also give her access to financial services, information, literacy, safety to pursue a livelihood—a whole variety of things that you and I would take for granted, because we have a phone.”