Malomat is a national price information system providing farmers, input suppliers, traders, wholesalers and other stakeholders, access to commodity information in 11 provincial wholesale markets using mobile phones with Interactive Voice Response (IVR) technology and Short Message Service (SMS). Once developed further, the project will expand to other provinces and incorporate additional commodities, with a focus on reaching rural communities in remote areas of the country.
“Malomat provides farmers with access to real-time market prices, helping to ensure that farmers are able to secure the highest value possible for their crops while promoting commerce, the lifeblood of the nation’s economy. Mobile technology is playing a significant role in enabling marginalized communities to engage in everyday commerce as a vehicle for sustainable growth. Services such as Malomat demonstrate Roshan’s commitment to socio-economic development by leveraging its technology, human capital and emerging market expertise to bring innovative services and products to Afghanistan,” said Karim Khoja, chief executive officer of Roshan.
More: Roshan and USG Partners Launch Malomat, National Commodity Information System in Afghanistan.