The floods in Pakistan are described as being of biblical proportions. The same rivers that have provided a lifeline to its people for centuries have now submerged a fifth of Pakistan’s land mass and left 20 million homeless. Destruction, destitution and disease are problems that many believe can only be addressed when local resources are supplemented with financial help from the industrialized world.
But while financial help is available, donors are paralyzed by fears that their support may never reach its intended targets. How can caring people in North America be sure that their support is protected from corruption and dilution, and effectively delivered to those in need?
Perhaps the most effective means of ensuring delivery of needed funds to the grassroots level is through Pakistan’s civil society organizations — privately run charities, community associations and not-for-profit groups working in the field — which have been certified by the Pakistan Centre for Philanthropy.
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