Call it the multiplier effect. As socially minded companies know, when they back their employees’ efforts to support charities, everyone wins.
THE CORPORATE RESPONSIBILITY MOVEMENT has led to many positives, including a trend among CSR-inspired companies to get behind employee efforts to support charities they care about.
Who’s winning? Everyone apparently.
Shebina Kanani, vice president, IT Outsourcing & Supplier Management at Scotiabank, says, “Scotiabank believes strongly in approaching its philanthropic activities not just as a corporate entity, but also through its employees. It’s not uncommon to see various pockets of Scotiabank employees pursuing grassroots efforts – whether it’s a Christmas toy drive or a turkey drive at Thanksgiving. It’s contagious.”
Read here (PDF): http://www.worldpartnershipwalk.com/images/stories/File/PDFs/akfc_may_wpw.pdf
Ismailimail 