The recession has been kind to Hafiz Mitha. Business is booming at his upstart web design firm, Joi Media, but the 25-year-old entrepreneur is troubled by the fact that many in the city are struggling to afford basic necessities.
With Christmas fast approaching, the company has launched a citywide campaign to supply useful items and gifts to children and adults in need.
Dubbed “Joi to the World,” Mitha and business partner Brock Murray hope to fill 1,000 shoeboxes and distribute them to various agencies in the city.
Joi filled 350 boxes in 2008 and hopes to more than triple that number this year.
They are getting a little help from corporate donors like Scotiabank but are reaching out to the public to assist in their goal.
Ismailimail 
that’s awesome. way to go Haf…
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