“Our grandfather launched ‘Regal Shoes’ in 1954. It was a family-run business but we were limited to manufacturing basic and formal footwear. In 1998, we thought of exploring the opportunity in the untapped footwear market that provides good-looking footwear with comfort. Hence Inc.5 was launched.”
“Give a girl the right shoes, and she will conquer the world,” Marilyn Monroe once famously said.
Inc.5 was started in a 100 sqft. store with the purpose of giving young girls a variety of comfortable options for their footwear. Amin says, “Almas wanted to break the myth that fashionable footwear cannot have the comfort element. She used to travel a lot and after seeing the trends in other places she wanted to incorporate them into her footwear brand.”
But there is more to comfort than just adding some cushioning. Amin explains: “It’s about components that go inside the shoes and each variety of footwear differs in components. Adding layers of foam doesn’t make footwear comfortable unless the right components are added.”
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