Shameless maker All3Media has taken the unexpected step of appointing Farah Ramzan Golant – the executive chairwoman of the ad agency behind campaigns for Guinness, Sainsbury’s and BT – as its new chief executive.
The appointment comes as a complete surprise, not least because it was thought that All3Media – one of the UK’s biggest “super indies”, which makes shows including Skins, The Only Way is Essex and Midsomer Murders – would select a candidate with programme-making experience.
In addition, Ramzan Golant, 48 – one of the most powerful women in the UK advertising industry – was considered to be a “lifer”, having served almost 23 years at the UK’s largest agency, AMV BBDO.
via All3Media names ad boss as new CEO | Media | guardian.co.uk.
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