Kabul, Afghanistan – February 18, 2009 – Roshan, Afghanistan’s leading telecommunications operator announced today it received a Comms MEA Award for Most Innovative Non-Voice Service for M-Paisa, Afghanistan’s first and only mobile money transfer product. M-Paisa enables the transfer of funds through a mobile phone in a quick, easy, safe, and cost effective manner for peer-to-peer transfer, repayment of microfinance loans, purchase of airtime and salary disbursement.
The Comms MEA Awards, hosted by Comms MEA magazine annually, set out to celebrate and pay tribute to the telecoms industry professionals and operators that have shown outstanding performance and results in key market segments. Judges were particularly impressed with Roshan’s dedication to provide vital mobile service in a market more challenging than most.